Introduction. 13
ACT I 15
What Is Unselfish Self Promotion. 15
Why Self Promotion? Why Unselfish?. 17
The New Theory of Relativity. 21
Finding Your High! 31
Inside-Out Promotions. 43
How I learned Self Promotion. 47
Be a Dream Maker 53
ACT II 59
Using Unselfish Promotions. 59
Promotional Toolbox. 61
Magnetic Personality. 65
Caveman Promotion. 71
Listen. 75
Black & White. 91
Big Picture Promotion. 95
Teaching Your Child to Laugh. 99
You Are Not Your Job. 105
ABS – Always Be Selling. 111
Hanging With Alpha Dogs. 119
ACT III 129
Advanced Self Promotion Strategies. 129
Internet Marketing. 133
Your Emails Tell Stories. 155
Your Image Is Everything. 161
Business Presentation Cards. 169
Voice Mail From Hell 175
Promotion on the Job. 183
Web 2.0 & Social Networking. 193
Write. 203
Speaking. 209
Final Thoughts. 217
